After 30 years in the industry, I decided to modify it's direction. Now, I share my passion by helping others. My customized Executive Coaching process is designed to empower your team and maximize to the greatest potential outcome. Numbers don't lie, people do.
Executive coaching is essential in top tiers in the corporate world. Decades of versatility has made this an extremely valuable commodity. Spitballing is just one method that will be used management consulting.
PUBLIC RELATIONS & SOCIAL MEDIA
You know you’re great. And we know you’re great. And at Market News Media and our Social Media Team will make sure that everyone else knows it too. Our PR & Social Media team can do it all:
Events & Promotions
Whether it’s coaching your internal staff, influencing your audience base, partnering with government entities, or securing media coverage and response, our highly trained team of PR and social media experts manages your brand image and communications for a positive impact on your bottom line. And, as the list of social media outlets continues to grow, organizations quietly ask themselves questions such as: do I need to be on social media, how will it help my business, how do I manage all these platforms? At Market News Media, our team is on the cutting-edge of social media, with the goal of engaging each client’s audience in a meaningful way. So… ready for everyone to know your name?
The Market News Media team is adept at securing local, regional, and national media attention for our clients. Our team members have secured coverage for clients in outlets including: The Sedona International Film Festivals, Sedona Winefest, Sedona Public Schools, Olde Sedona Bar & Grille, Consumer Electronics Show, Arizona Wine Growers Association, Boys & Girls Club of Northern Arizona, Sedona Woman Wine, and many more. Ready to get some serious coverage?
Just having a Facebook page for your business doesn’t cut it anymore. As a part of your marketing mix, developing an appropriate social media strategy for your business is vital. At Market News Media, we determine which social media platforms are the right fit for your industry, your company, and your target audiences. What’s more, we have a team of experts with experience in both B2B and B2C social media–very important, as the approaches are generally completely different. For most clients we’ll create custom content calendars along with images, posts, infographics and even full-on campaigns that speak to your current and potential customers. And, as with everything we do at Market News Media, we’ll use analytics to evaluate performance and refine strategy and tactics on regular basis. For example, we’ll determine what your brand’s fans and followers interact with the most and when they’re most likely to have quality interactions, which all helps to shape future social content and conversations. So, let’s shape your social future together.
Media can be friend or foe depending on how it is reporting on you. When media attention gets overly negative, crisis communication becomes a necessity. When a client comes to us in a crisis, we take the time to evaluate the situation: what is the negative perception? What is being falsely reported, and what is true? How prevalent is the negativity? Has this spilled over into public opinion and/or affected sales? What is the perception that the client wants the public to have? What facts/actions do we have to support that? Actions will often be necessary to repair the damage, and we can work to offer guidance on the impact of proposed efforts, coordinate with a non-profit for a charitable partnership, create a community event, or take any other creative action necessary. We will evaluate the proper way to disseminate your message, be it by press conference, formal one-on-one interviews, or casual coffee discussions with the media. And the sooner you call us, the smaller the snowball, so start dialing.
After the Market News Media team has worked with you to craft key messages related to what you want and should (not always the same thing) be saying, we’ll then conduct on-site media training for you that includes how to redirect a conversation and keep the media from taking you where you don’t want to go. We’ll trap you, provoke you, mislead you and make sure that you’re more fit than a fiddle, so that when you get in front of the media, you’ll be charge and leading the conversation. And we all know that if you’re not leading, you’re following.
EVENTS & PROMOTIONS
While there are many specialty companies that provide events and promotions services, our clients often require a more integrated approach. That’s where our ability to bring event logistics together with PR, social media, creative, video, email marketing, direct mail, exhibit design, and presentation development really makes a difference. And when it comes down to it, don’t we all want to make a difference?
This is a content preview space you can use to get your audience interested in what you have to say so they can’t wait to learn and read more. Pull out the most interesting detail that appears on the page and write it here.